3 next-level Yelp tricks for business owners

Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/0hDpjxEWD7I/3-next-level-yelp-tricks-business-owners-263343

Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score.

The post 3 next-level Yelp tricks for business owners appeared first on Search Engine Land.

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Google Home Services Ads roll out on mobile

Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/y6td88PYhmY/google-home-services-ads-mobile-263821

The ads, which are also being tested on desktop, feature service area maps.

The post Google Home Services Ads roll out on mobile appeared first on Search Engine Land.

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Setting SEO KPIs for small manufacturing websites

Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/8L6yz3x4a9U/setting-seo-kpis-small-manufacturing-websites-263357

Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns.

The post Setting SEO KPIs for small manufacturing websites appeared first on Search Engine Land.

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Google Maps adds a live view for popular times at venues

Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/ZMFrfTlFpJo/google-maps-adds-live-view-popular-times-venues-263855

Google Maps makes the popular times feature work in the now, with a real-time view.

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SearchCap: Google Home Services ads mobile, live popular times in Maps & SEO KPIs

Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/RxIvalNNgQo/searchcap-google-home-services-ads-mobile-live-popular-times-maps-seo-kpis-263857

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Announcing MozCon Local 2017!

Originally at http://tracking.feedpress.it/link/9375/4833472

Posted by George-Freitag

Now that location-based searches are growing about 50% faster than any other type of search on mobile, what are you going to do to make sure you’re working on the front lines of this new, local-focused world? Well, you can start by joining us in Seattle for MozCon Local 2017 on February 27–28 for a day full of in-depth workshops from LocalU followed by an all-day conference from the top local speakers and brands.

You’ll come away with another level of understanding related to local strategy, citations, reviews, SEO local link building, content creation, and more, along with some incredible, tactical advice to get you improving your local game the second you get home (or at least your first day back in the office). Plus, you’ll be able to interact directly with speakers both during Q&A sessions and around the conference, and spend time getting to know your fellow local marketers.

So whether you’re a marketer with a portfolio chock-full of local accounts or a brand with hundreds or thousands of locations, MozCon Local 2017 is where you need to be.

Buy your MozCon Local 2016 ticket!

Some of our great speakers (lots more coming!)

Darren Shaw

Whitespark

Darren Shaw is the president and founder of Whitespark, a company that builds software and provides services to help businesses with local search. He’s widely regarded in the local SEO community as an innovator, one whose years of experience working with massive local data sets have given him uncommon insights into the inner workings of the world of citation-building and local search marketing. Darren has been working on the web for over 16 years and loves everything about local SEO.

Mike Bl…

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Google Rich Cards expand to local restaurants and online courses

Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/P5BbFV_CHJw/google-rich-cards-expand-local-restaurants-online-courses-263860

Google updated their structured data documents to support new rich cards and their suggestions around AMP HTML.

The post Google Rich Cards expand to local restaurants and online courses appeared first on Search Engine Land.

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