In the spirit of the upcoming holiday season, and as a present for marketers everywhere, I have curated five research reports filled with trends and data from Cyber Monday last year. These valuable pieces of research give us five very important takeaways for shaping your marketing for Cyber Monday 2016.
As if B2C marketers aren’t scrambling enough right now, these trends and takeaways from last year are so powerful and eye-opening that they may make you want to rethink part of your holiday season plans.
1. 2015 Made Spending History and Is Projected to Grow Again This Year
Check out this lovely infographic comparing Cyber Monday spending in 2014 to how much it grew in 2015. There are some intriguing findings for marketers and business owners, including:
Last year, Cyber Monday was the biggest online sales day in US history, with over $3 billion in sales—approximately a 20 percent increase from 2014. Holy smokes! (highlight to tweet)
The largest spending demographic was 35–55-year-old females.
The average order was $123, down 78 cents from last year. While this amount spent is not a substantial difference, it is interesting that while sales went up, the per-order spend was down. We may want to feature some mid-level cost items and not just high ticket price items.
To make sure you’re one of the brands who sees more revenue than last year, consider enlisting the aid of an affiliate program management team, freelancing out a team or individual who specializes in influencer outreach, or increase your spend on gift guide placement.
2. More and More Shoppers Are Going Mobile
This study shows …
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