5 Data Points That Reveal What to Expect from Cyber Monday

Originally at http://feeds.feedblitz.com/~/230099212/0/convinceandconvert/

5-data-points-that-reveal-what-to-expect-from-cyber-monday

In the spirit of the upcoming holiday season, and as a present for marketers everywhere, I have curated five research reports filled with trends and data from Cyber Monday last year. These valuable pieces of research give us five very important takeaways for shaping your marketing for Cyber Monday 2016.

As if B2C marketers aren’t scrambling enough right now, these trends and takeaways from last year are so powerful and eye-opening that they may make you want to rethink part of your holiday season plans.

1. 2015 Made Spending History and Is Projected to Grow Again This Year

Check out this lovely infographic comparing Cyber Monday spending in 2014 to how much it grew in 2015. There are some intriguing findings for marketers and business owners, including:

Last year, Cyber Monday was the biggest online sales day in US history, with over $3 billion in sales—approximately a 20 percent increase from 2014. Holy smokes! (highlight to tweet)
The largest spending demographic was 35–55-year-old females.
The average order was $123, down 78 cents from last year. While this amount spent is not a substantial difference, it is interesting that while sales went up, the per-order spend was down. We may want to feature some mid-level cost items and not just high ticket price items.

To make sure you’re one of the brands who sees more revenue than last year, consider enlisting the aid of an affiliate program management team, freelancing out a team or individual who specializes in influencer outreach, or increase your spend on gift guide placement.

2. More and More Shoppers Are Going Mobile

This study shows …

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13 Headline Writing Hacks You HAVEN’T Heard 😍 by @KristiKellogg

Originally at http://tracking.feedpress.it/link/13962/4834254

A great headline can make the difference between a click and an impression. Check out Kristi Kellogg’s 13 hacks for taking your headline from meh to amazing!

The post 13 Headline Writing Hacks You HAVEN’T Heard 😍 by @KristiKellogg appeared first on Search Engine Journal.

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A 10-minute account audit to prevent SEM fires during the holidays

Originally at https://searchenginewatch.com/2016/11/21/a-10-minute-account-audit-to-prevent-sem-fires-during-the-holidays/

We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time.

Your eyes are probably crossing with all the prep and must-dos, but if you’re short on hours and would like to make sure to avert any ROI disasters before they happen, make sure to check these five items off your SEM list.

Vector timer icon

1) Pull a search query report over the last 60-90 days and optimize against it

We’re looking for two specific buckets here:

Terms that have spent a significant amount of budget and racked up no (or few) conversions and high CPAs. These are terms you would not want your ad to appear on. You will want to create a shared negative list in your shared library and apply it to all of your campaigns. Then add in any negative terms based on poor performance that you find in the search query report.
Terms that are converting and have great CPAs. You will want to ensure you are using exact match to bid on these terms; this will allow you to maximize your control over top performers and push more volume and scale.

2) Check your ad group setup and limit the number of keywords

Ad groups should be limited to 1-10 keywords with close-knit themes; this allows you to tailor your ad copy as much as possible to keep the ad relevant to what the user is searching for.

If there are too many keywords with varying tokens, look into breaking these out into additional ad groups. It should go without saying that if you get more granular with the keywords in your ad groups, you should also be able to tailor your bidding to good effect.

3) Run a placement report over the last 60-90 days and add negatives

If you’re running Google Display Network campaigns, the Placement Report is the GDN version of a search query report. Look for poor-perf…

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How marketing will change when 5G and VR collide

Originally at https://searchenginewatch.com/2016/11/21/how-marketing-will-change-when-5g-and-vr-collide/

5G networks are expected to start rolling out this coming year and will likely be standard in 2018.

Given the profound impact that 4G had on mobile advertising, and the fact that by 2020, there will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an enormous opportunity within the world of mobile.

Indeed, we are looking at a seismic event that will dramatically change mobile marketing for publishers, advertisers and end users.

Here’s what you should know now:

It’s not just about speed

Looking back on it now, we can see how 4G ushered in the era of mobile video advertising, a format that has come to dominate mobile marketing.

While the limits of 4G are still being pushed, as with Finnish telecoms firm Elisa, which recently claimed the new world record for fastest mobile internet at an astonishing 1.9 Gbs per second, 5G will theoretically make download speeds of 10,000 Mbps the norm.

abstract antenna wireless electric digital telecoms sign symbol

But it’s the enormous speed and high capacity that’s going to open new frontiers. 5G will empower media companies to deliver 4K video and high quality AR and VR content to mobile devices.

It will become the backbone of a digital society enraptured with new technologies that deliver more realistic, immersive and interactive experiences.

With 5G just around the corner, the marketing world should be poised for still more innovation, and with that a subsequent vast array of new mobile marketing opportunities.

VR, AR and mixed reality will be the new norm

As noted above, the increased power of 5G will make the expansion of augmented/mixed reality more feasible, with mobile …

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13 Headline Writing Hacks You HAVEN’T Heard 😍 by @KristiKellogg

Originally at http://tracking.feedpress.it/link/13962/4831512

A great headline can make the difference between a click and an impression. Check out Kristi Kellogg’s 13 hacks for taking your headline from meh to amazing!

The post 13 Headline Writing Hacks You HAVEN’T Heard 😍 by @KristiKellogg appeared first on Search Engine Journal.

Need help with your Digital Marketing? Fill out this form and see what we can do you for you and your Business http://nationwideseo.com.au/discovery-page/

What Does Mobile First Index Actually Mean? by @RyanJones

Originally at http://tracking.feedpress.it/link/13962/4831572

There’s a lot of talk about Mobile First Indexing – but what does that actually mean? What’s likely to happen in the various mobile scenarios? What should we as SEOs do to prepare?

The post What Does Mobile First Index Actually Mean? by @RyanJones appeared first on Search Engine Journal.

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Competing for Local Queries With No Physical Premises

Originally at http://tracking.feedpress.it/link/9375/4828843

Posted by Tom.Capper

When we think of local SEO, we think of local packs, Google My Business listings, and local citations. While these things certainly are local SEO, they aren’t the whole picture. Local SEO can be split into three categories:

Local pack results for organizations with local premises
Organic results for organizations with local premises
Organic results for organizations without local premises

It’s the third category that I want to cover here today. This often-neglected and little-discussed area plays host to some of the biggest and most lucrative spaces in organic search. Think about searches like:

Chemical engineering jobs in London
Flats to rent in London
Used Ford Focus for sale in London

These terms are local in nature, and local businesses might compete for them — whether they be recruitment agencies, letting agents, or car dealerships. However, businesses without any local premises might also compete for them — whether they be online-only job boards, property listings sites, or eBay and Craigslist.

Let’s take recruiters as an example. A search for “recruiters near me” from Distilled HQ in London produces this result:

There’s a local pack, but the top result is for a listings site that does not itself have any local premises.

If we search for something more specific:

Firstly, this is a “near me” search with no local pack. The second very noticeable thing is that after the four PPC ads, Totaljobs.com are ranking both first and second(!!!). Neither they nor Indeed.co.uk have any physical premises, and the second result ranking isn’t even location-specific. In case you’re curious, Indeed gets the doub…

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Want to Strengthen Your SEO Skills? Look to These 12 Experts by @cynthialive

Originally at http://tracking.feedpress.it/link/13962/4824986

The following list contains 12 of today’s highly-successful SEO practitioners. Included are their Twitter accounts and blogs so you can frequently check out any advice they’re sharing.

The post Want to Strengthen Your SEO Skills? Look to These 12 Experts by @cynthialive appeared first on Search Engine Journal.

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Blogging Tips, Tactics and Trends: Survey Results

Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/rJ7wG7rLrYo/blogging-tips-tactics-and-trends-survey-results

Orbit Media Studios recently shared the results of a survey, which included over 1000+ bloggers and their take on creating blog content for your business.

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The 2016 State of Social Business: Shift from Innovator to Integrator [Podcast]

Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/46mhNBzrNY4/2016-state-social-business-shift-innovator-integrator-podcast

In a new Spcial Business Engine podcast, Bernie Borges speaks with Ed Terpening, an Industry Analyst at Altimeter Group.

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