Social Media Marketing Lessons from the US Presidential Campaign

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Obama gave his last State of the Union this week. As his 8-year tenure enters its final year, the candidates vying to replace him are beginning to cross swords and even draw blood. Early voting states start casting ballots in less than a month. With so many users getting their news and information from social media, it’s no surprise that every major campaign has a big focus on getting their social media right.

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