Airbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has played a big part.
While travel brands have. in general, been slow to adapt to the web, brands like airbnb (and booking.com) have shown the way in terms of UX.
So, here’s a selection of UX delights from Airbnb…
Easy search box
When you head to the airbnb homepage, user attention will tend to focus on the search box.
It’s simple to get started too: enter destination, check in/out dates and number of guest and you’re in.
Compare this to the ibis homepage (both shots show what’s visible above the fold). The search box doesn’t stand out against all the other elements on the page.
Search results pages
The presentation of site search results is very important. The ease of use, ability to tailor the selection to your needs and find key information can drive more bookings.
Here, the presentation is clear, and there are plenty of ways to sort and filter the selection of homes on offer.
The ability to search by moving the map
I love this, as it suits the way I like to search. Let’s say you want somewhere near the centre of town (Seville in this case) or perhaps near a beach or other attraction – this feature allows you to search around that area without having to start again or am…
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