Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century.
Despite having passed on over a decade and a half ago, Ogilvy’s ideas on marketing are as true now as they were when he founded Ogilvy & Mather back in 1948. The Mad Men-esque figure was once called “the most sought-after wizard in today’s advertising industry.” Despite that, companies today still scorn his advice (often to their financial dismay).
Here are 10 marketing tips, updated with modern examples, from one of the greatest business minds this world has seen. All were taken from his book Confessions of an Advertising Man.
1. “The consumer isn’t a moron; she is your wife.”
Sexism aside, Ogilvy was preaching an often overlooked notion in marketing way back in 1963: the customer is smarter than you think and is always getting smarter. (highlight to tweet)
Nowadays, 73% of customers research a product on the internet before buying it. Inferior products won’t cut it with the savvy buyer. You can’t fool your way into a profit (and if you can, you won’t be able to for long).
2. “The more informative your advertising, the more persuasive it will be.”
Blogs are all about free information. So are e-books. That’s why they’re so wildly popular with businesses these days.
If you give out useful, practical, and actionable information for free, customers will trust you and want to work with you. The stats don’t lie—businesses that blog regularly and offer fresh, informative content receive 13x the ROI of busine…
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