Originally at http://tracking.feedpress.it/link/9375/2286110

Posted by randfish

It’s that magical time where, once again, I examine my predictions for the year that’s just ended, and make new ones for the one ahead. As is my personal tradition, I’m going to first look at the accuracy of what I’ve suggested would happen in 2015. Based on how I’ve done, you can get a sense of how seriously to take my ideas for the future. But, if you’d prefer, you can just skip right to the 2016 predictions.

For posterity, here’s my post from January 6, 2015, but I won’t make you go through it. A short synopsis of each prediction and my relative correctness is below. Here’s how I’ll grade myself:

Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled
Partially Accurate (+1) – Predictions that are in the area, but are somewhat different than reality
Not Completely Wrong (-1) – Those that landed near the truth, but couldn’t be called “correct” in any real sense
Way Off (-2) – Guesses which didn’t come close

If the score is positive, prepare for more predictions, and if it’s negative, I’m clearly losing the pulse of the industry and will flee to a remote corner of the Northwest and take up a profession to which my mustache is better suited… Perhaps crafting artisanal contact lenses? Let’s tally up the numbers on my 2015 and hope it doesn’t come to that:

#1: We’ll see the first major not-for-profit university in the US offer a degree in Internet Marketing, including classes on SEO.

+1 This is one where I should have done more research. Several universities already offered degrees in online marketing, and the only technicality may be what one considers “major.” That said, given that places like Penn State, Vanderbilt, and Georgetown all either released or announced programs in online marketing in 2015, I’m giving myself partial credit.

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