Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
At ClickZ Live Jakarta, Chris J Reed, global chief executive officer and founder, Black Marketing, shared his 10 tips for success on LinkedIn.
“You all have terrible profiles – I know, I’ve seen them,” Reed told delegates.
How to improve that? The first step is understanding LinkedIn’s role as a business-to-business (B2B) and a pier-to-pier (P2P) network, in a business context. “It’s not Facebook, it’s not Twitter and it’s definitely not Tinder,” says Reed.
Who uses LinkedIn?
The platform is establishing a significant presence in Asia. India and China now make up LinkedIn’s two biggest markets after the United States.
It has a growing presence in many APAC markets including Australia, New Zealand, Singapore, Hong Kong and Indonesia.
China’s adoption of the site in particular is a surprise to some, says Reed. It’s one of the few global players to make inroads in this market – Facebook, Twitter, Instagram and Google for example, are all blocked in China and can only be accessed with a VPN.
The preferred social commerce app is local player WeChat, which has been adopted by 700 million users. Reed says professional Chinese are increasingly setting themselves up on LinkedIn, then using WeChat to do the chatting, so it is not uncommon to see a WeChat QR code in the contact information window of a China-based professional on LinkedIn.
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