Originally at http://feeds.feedblitz.com/~/130594873/0/convinceandconvert~Ways-to-Improve-Your-Editorial-Calendar/

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015.

10 Ways to Improve Your Editorial Calendar

How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks?

Chances are, you know there are things you can improve with your editorial calendar. But you just don’t want to change what you’re doing.

Now, that comes off a bit negative, I know, but hear me out: Humans are inherently adverse to change.

Simply put: We don’t like change. The unknown is a big scary monster.

And I can prove I’m not just blowing smoke here.

Why Are Your Satisfied With a Calendar That Doesn’t Work?

There is a lot of research that goes into change, and there are several different theories.

David Stonehouse, Senior Lecturer at Edge Hill University, helped me find a few interesting facts about this phenomenon.

why you're satisfied with an editorial calendar that doesn't work

So change is met with resistance because it disrupts the comfortable status quo.

According to Stonehouse, you can either approach change with an emergent or planned mindset:

Emergent: Change is a continuous process.
Planned: Change is an intentional attempt to improve.

Let’s get to the point: Your current editorial calendar could use a few… improvements. Yo…

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