Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015.
From our research at CoSchedule, we found that planning awesome content is a major challenge for most content marketers.
That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Really! So that got me thinking:
I’m a huge planner, and I’m sure you are, too. That’s why I like to know how to repurpose any content we publish at CoSchedule to get the most out of the hard work that goes into the content creation process. I also like to mix up our content types to keep our editorial calendar fresh for our audience.
So I asked myself:
Why not pull together the world’s largest list of types of content to help you get the inspiration you need to fill out a super-diverse and detailed editorial calendar to kick butt at content marketing?
Here ya go.
Content That Tells a Story
Let’s talk about stories—messages, if you will. These types of content can be used in multiple different content formats (which are all in this post, too).
It might be helpful to think of these story ideas as angles or hooks for your content.
This is a classic for marketers, magazines, and sites like Buzzfeed. Pull together content in the form of a list and name it thusly (take this post as an example). Lists are one of the most effective types of content, especially when applied to blog posts.
Some of the most popular content on the Convince…
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