Originally at https://searchenginewatch.com/2016/04/08/11-tips-on-how-to-optimise-pinterest-pins-for-seo/

Pinterest has evolved during the past few years from a trending social network to a powerful visual search engine, and as with any other search engine, you can optimise your presence to be discovered by other users.

With more than 100 million users who keep searching and pinning new content depending on their interests, Pinterest is probably an underrated platform, when it comes to its searching capability and the traffic it can drive to your site.

However, in order to create a successful profile on Pinterest, you need to make sure that your pins are easily discovered from other users and that’s when SEO optimisation for Pinterest is required.

Yes, there is SEO optimisation for Pinterest and it’s not as complex as it sounds.

Pinterest is not about quick return-on-investment, and you may be surprised about its evergreen value, so it’s time to start optimising your presence and help other Pinterest users discover your pins through searching.

Here’s a list of the tweaks that could improve your Pinterest presence:

11 tips to boost your SEO on Pinterest
1. Optimise profile

Before you even start pinning, you can tweak your profile and pick the right username. You can change it through your settings and use one that reflects your presence and the way you want to be discovered. The URL will serve as your keyword, so make sure you pick a clear, direct and memorable username.

How to optimise your profile on Pinterest

 

This also applies to your actual profile name, as it will serve as your identity on the platform.

2. Optimise boards

Your boards should be appealing and neatly organised, emphasising both on the titles, but also on the images of the boards.

Adore Me decided to create an interesting Pinterest pres…

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