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12 Secrets to Building Natural Backlinks

A discerning reader has probably spotted the potential oxymoron in the very title of this post. Namely, if you’re a devotee of the theory that a natural link by definition is completely organic, the logical question to ask is:

Is there a way to influence the generation of natural links other than by creating awesome content? (highlight to tweet)

To answer this, we’ll need to delve deeper into the very definition of natural backlinks.

What Are Natural Backlinks?

Link diversity is one of the key features of a Google-friendly backlink portfolio. Yet, the very definition of a “natural” backlink still seems vague for many.

Given that the closest Matt Cutts has ever got to defining natural links is saying they “are better than non-natural,” you can’t really blame SEO experts for interpreting the term differently. A logical assumption is that if you are able to create content that is attractive and relevant enough to inspire people to link to it, you’re done with the natural link creation.

However, even the best piece of content can remain forever hidden from the targeted eyes if it’s not strategically distributed. Now, whether such an approach should be adopted in relation to natural links is a matter of dispute in the SEO circles. To figure this out, the team at topdraw interviewed six important SEO figures and came up with some interesting answers.

As you’d expect, no unanimous definition of a natural backlink is given, but a variety of conclusions could be drawn from the discussion. Whether you favor the view that “all links you pursue are unnatural” or tolerate the opposite extreme (“any meaningful li…

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