SEO can be overwhelming for any number of reasons.
Between local considerations, seeding the right content in the right places, and various other on-page and off-page factors, it’s tough to know where to begin even when it comes to basic SEO essentials.
What makes things even more difficult is that you can’t just start anywhere and chip away at your work. If you want to see the most success, it’s important to prioritize the SEO tasks correctly.
Although it’s not always publicized, prioritizing SEO tasks is actually one of the things we see companies’ mess up most often. If you do certain SEO tasks out of order, you’re going to spend a lot of time and use up most of your resources to finally meet your goals.
In some worst-case scenarios you actually won’t be able to meet those goals because you started with something advanced and skipped the basics (without even knowing it!)
Although there isn’t an exact order to follow, it does help to split up the most common SEO tasks into categories, starting with the highest priority first…
#1 SEO priorities
Identify and remove duplicate content.
Nothing kills a website faster than duplicate content issues. It’s confusing for Google bots so you won’t get any good visibility, and even if readers did somehow make it to your website, duplicate content is seen as spammy. Get rid of this immediately so you can start with a clean slate.
Check navigation and UX factors.
You have to make sure your website is easy to navigate and everything is cohesive. This has to do with the architecture and design. If you send people to a website that is confusing, it’s far too easy to click-away.
Make sure you have a responsive design.
In the past this may not have been such a priority, but mobile compatibility is crucial. According to Google, more searches now take place on mobile than on desktop, so you have to make sure your site looks goo…
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