Originally at https://searchenginewatch.com/2016/04/20/23-stats-and-facts-about-instagram/

Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue.

For this week’s chat, we’ll be talking about Instagram and its rise in value for marketers, so please join us at 12pm EST (5pm UK) on Wednesday 20 April.

As preparation for the discussion, I’ve pulled together as many stats relating to Instagram as I could possibly find, many of which should provide fuel for the conversation and maybe aid your own social media strategy.

Please note: many of these stats were researched and published in a ClickZ article by Leighann Morris from last year, and I have updated the numbers wherever possible.

1. Instagram has more than 400 million monthly active users

2. More than 75% of those users are outside the U.S.

3. More than 30 billion photos have been shared

4. Instagram users generate 3.5 billion likes per day

5. More than 80 million photos are uploaded per day

instastat1

6. Instagam’s monthly userbase has grown from 90 million in Jan 2013, to 400 million in September 2015.

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7. Instagram counted 77.6 million users in the US in 2015.

8. 27.6% of the US population used Instagram in 2015.

9. There is a fairly even gender split between Instagram users: 51% male/49% female.

10. Monthly US Instagram users are expected to reach 111.6 million by 2019. <img class="alignnone size-full wp-image-23013" src="https://www.clickz.com/wp-content/uploads/sites/2/2015/11/instastat3.p…

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