Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/zFUxjs8Ty9I/24-brands-made-it-big-content-marketing

According to a survey from the Custom Content Council, 72% of marketers feel that content marketing offers a better ROI than magazine advertising, while 69% think that it’s more effective than direct mail and PR. To demonstrate the effectiveness of content, here are 25 brands that have seen success through content. 

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