Originally at https://searchenginewatch.com/2016/02/10/29-super-useful-ppc-tools-you-need-to-try-this-year/

Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and overcome challenges. All our tools began as very primitive and basic, but have evolved greatly as time went on.

Now in 2016, tools are essential for professional marketers. The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients.

If you’re ready to take an evolutionary leap of your own, check out this list of 29 amazing PPC tools you need to try this year.

Note: These are all tools that I use and recommend. Some I use daily, others less often or I have used in the past, but each tool on this list is valuable and useful. None of the creators of any of these tools asked to be included on this list or paid for the privilege.

PPC management
1. AdWords Editor

If you regularly work on large campaigns or campaigns across multiple accounts in Google AdWords, then you need AdWords Editor. It has almost everything you need for bulk edits and optimizations. Although it looks similar to the AdWords you’re used to online, the desktop version is probably about three to five times faster. Essential!

2. Bing Ads Editor

If you’re using Bing Ads (and you should be), then Bing Ads Editor is a must-have. It’s a solid all-in-one tool for managing your Bing Ads campaigns.

bing-ads-demographic-targeting

3. Optmyzr

At the U.S. Search Awards, Optmyzr won for having the “Best PPC Management Software” and for good reason. Optmyzr offers a variety of tools (optimization suggestions, data visualizations, advanced reporting, and scripts) to help you manage AdWords and Bing Ads campaigns. Plans start at…

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