Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/O2cut0LrGM8/3-big-reasons-why-you-should-care-about-online-branding

Up to 80.8% of referrals will check out your company by looking at your website – and 59.9% review your social media profiles. Your online branding is a crucial part of your marketing process. 

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