Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/wnGm8kMjRnc/3-critical-foundations-social-media-marketing-and-how-put-them-place

While it can be easy to succumb to the allure of social media metrics, marketers need a defined goal and strategy in place to ensure you’re progressing towards actual business goals, as opposed to inflating your social numbers. Here are three core steps towards establishing a foundation for your efforts.

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