Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/McpwMmXLGFk/3-mistakes-undermine-using-social-media-customer-service

Social customer service is no longer an innovative risk, it’s something you’re expected to have. It’s no longer a discussion of “if” you should do social customer service, but “how.” And many companies might not be getting the “how” part right.

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