Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/pfB5dQJ1o_c/3-signs-you-should-rethink-your-branding-strategy

When business growth stagnates, talk inevitably turns to increasing advertising, website redesign, lowering fees, etc. to earn back former clients and entice new prospects. All of those tactics can be effective, but only if they send the right message to your audience. 

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