Originally at http://www.socialmediaexaminer.com/3-steps-for-adding-video-to-your-social-media-marketing/


Is video part of your social media marketing mix?

Looking for tips to get started with video?

Making the right decisions in three key areas will help you create videos that engage people.

In this article you’ll discover three steps to add video to your social media marketing.

Listen to this article:

#1: Choose a Video Type
The great thing about social media is that you can create many different types of videos to keep your publishing schedule interesting and your followers engaged.

Eighty-eight percent of businesses say that video is an important part of their marketing strategy. However, the biggest struggles are to stop recycling old content and choose the right type of video content.

Here are five ways that you can include video in your social media marketing.

Grab Attention With Pre-roll Video

Pre-roll video ads are short 15- to 30-second videos that grab the viewer’s interest in a product or service. You can use them on social media sites such as YouTube, Facebook, Twitter and Instagram.

The secret to a successful pre-roll video is to gain the viewer’s attention quickly, as most people naturally gravitate towards the Skip button or scroll past videos on their news feed.

This pre-roll video from Geico pulls the viewer in by showing a runaway vacuum. Use humorous tactics like this to make your video stand out in the news feed and compel viewers to watch the whole thing.


Show Viewers How to Do Something

One way to produce highly targeted content is to teach your audience how to do something. This helps you improve shares and attract new followers.

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