Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/XEN2pw7Hqzw/3-steps-effective-brand-storytelling-using-emotion

Telling a brand story is like telling a love story. It’s the most powerful digital marketing tool any organization has, and it’s particularly powerful for purpose-driven brands, where the tangible goal is more than just making a profit.

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