Originally at http://www.socialmediaexaminer.com/3-ways-to-advertise-on-twitter/

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Are you thinking about running Twitter ads?

Wondering what your options are?

Twitter advertising isn’t difficult to set up, and for a very small amount of money it can provide an additional stream of traffic, customers and revenue.

In this article, you’ll discover three cost-effective ways to advertise on Twitter.
Determine Your Campaign Budget
To control the cost of your campaign and minimize your risk, it’s important to set a total and daily budget. This means you’ll have to decide the value of a new follower, lead or click-through to your website.

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When choosing the amount, you should pay less than the result is worth to you. Otherwise you’ll lose money. Remember, though, to take into account the lifetime value of a new customer or lead, not just the initial value of that first action.

When you’re satisfied with the numbers, set aside the total amount of money you’re prepared to spend; this is your total budget. Divide your total budget by the number of days you’re going to run your campaign (say three or four days); this is your daily maximum budget.

Adjust these figures as necessary, depending on your comfort level and the metrics that apply to your business. Remember, your first attempts at Twitter advertising should be viewed as an experiment. It’s an investment in figuring out the winning formula for your business.

When you have your budget figures ready, it’s time to set up advertising for the three most effective objectives: increasing followers, traffic and leads.
#1: Attract New Followers
Follower campaign ads are designed to increase visibility and grow your followers. They appear as …

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