For the uninitiated, SEO can seem to be a complex and foreign landscape, but it doesn’t have to be too complicated.
Indeed, there’s a lot that small businesses (and anyone) can do without any great SEO knowledge, and without spending too much money.
With the help of some search experts, I’ve compiled a list of tips (in no particular order)…
1. Set up a Google My Business account
Set this up and get all of your business details uploaded. It’s totally free and will enable you to appear in local search results for queries specific to your area of operation.
Even broad queries with large volumes are now showing local results which is something small business owners can capitalise upon.
2. Build a fast, mobile-friendly website
Developing mobile sites can now be done easily with simple plugins for your CMS, such as WordPress, meaning that making all of your content mobile-friendly can be done quickly and cheaply.
Optimising it for fast load-speed (again through plugins where available) will help you stand out from the competition in terms of performance.
3. Conduct extensive keyword research to identify gaps in the market
Targeting the same keywords as your bigger competitors won’t see you make much ground as they are more established and have more coverage online.
Using keyword research tools such as Google’s Keyword Planner to spot gaps in the market will enable you to capitalise upon these – they may even convert at a better rate too.
Tips 1-3 by Jamie White, Head of Technical SEO at Search Laboratory.
4. Start using Google Search Console
It’s a free tool that gives a weal…
For Your Full SEO Site Report visit http://nationwideseo.com.au/site-report/