Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015.
Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door.
Social media instead demands a symbiotic relationship between brands and their fans. (highlight to tweet) You will only drive results from social media when your fans truly like you, identify with the values you project, and derive value from the content you publish.
Here we shall discuss a few ways to move your business beyond “sales” mode into to true “relationship” mode.
Learn How Fans See Your Brand
When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now. You need to know how aware they are of your brand, its offerings, whether they perceive your brand positively or negatively, how your competitors fare in the same space, and so on. This allows you to make more informed decisions, as opposed to shots in the dark.
A tool like Mention offers you the ability to listen in on conversations about your brand and its related keywords across the web. Using Mention, not only do you get to hear in real time what’s being said about you online, you even get to participate in these conversations directly.
An interesting feature of Mention is that it allows t…
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