Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/V-EHXC5TLqs/4-tips-measuring-true-value-social-media

While vanity metrics aren’t necessarily bad measures of social media marketing performance, senior leaders also need to know how those likes and comments convert to sales or other key business objective before approving additional social media spending. Here are some ways to highlight this.

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