Originally at http://tracking.feedpress.it/link/9375/3493735

Posted by ksaleh

[Estimated read time: 8 minutes]

Your website’s copy is far more important than you realize.

Besides design, copy forms the foundation of your brand. How you describe yourself and your products leaves a palpable impression on your customers. Whether customers think of your brand as bold, futuristic, quirky, or cute depends largely on your copy.

Web copy is also crucial for conveying product information. Your customers want to know how your product works and how it will change their lives.

Unfortunately, far too many e-commerce stores spend hours optimizing their website’s design and layout but completely skip over the copy.

The result? Poor conversion rates.

The relationship between copy and conversion rates

If you’re running an e-commerce store, a SaaS startup, or a marketing agency, the three of your biggest challenges are:

Informing visitors about the store’s products and their unique features and benefits
Evoking emotions that drive action and persuade the visitor
Fostering a long-lasting relationship by emphasizing the brand’s values (and how they align with their customers’ values)

You’ll realize that you can meet all of these challenges through smart copywriting. In fact, it isn’t unusual for improving a website’s copy to increase its conversion rates by 2x, 3x, or even 4x.

For example:

FreckleTime increased the conversion rate for its homepage by 2.4x simply by changing its copy.
Invesp increased conversion rates for BlogTalk Radio and Oreilly by over 90% by focusing on copy and value proposition in the copy throughout the site.
Encyclopedia Britannica increased conversion rates by 103% by changing its s…

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