Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/3OiGUNykwMA/4-ways-travel-brands-can-use-instagram-connect-millennials

With Millennials setting aside an estimated $226 billion for travel during 2015, they’re becoming an increasingly valuable customer base for airlines, hotels and other travel brands. Marketers clearly need to invest in reaching this younger audience – but they can’t rely on traditional channels like TV or radio to forge a connection with them.

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