Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/syPQsmVtCDg/4-ways-amplify-your-content-marketing-efforts

It’s not good enough to take an approach of just publishing new content or sharing a new blog post on social media and then waiting for your audience to find it – there’s too much stuff out there competing for attention, and your audience might never get a chance to read your great new article unless you actively work to promote and amplify your content marketing.

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