Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/bPhJVyY86Dk/4-ways-get-more-now-ism-your-social-media-strategy

Businesses often get caught up in creating the perfect strategy and forget the importance of being reactive. This is where “now-ism” comes in, encouraging spontaneity, taking chances and real-time marketing.

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