Originally at http://www.socialmediaexaminer.com/4-ways-to-optimize-your-facebook-ads/


Do you want to spend less time creating Facebook ads?

Looking for ways to get more out of the ads that are working for you?

When you’ve created a Facebook ad that converts, there are a number of ways to maximize your success.

In this article you’ll discover four ways you can build on the success of Facebook ads that are already performing well.

Listen to this article:

Know Which Ads Perform Best
To find out which Facebook ads are successful, you should install the Facebook pixel on your website. This snippet of code allows you to see what happens on your website after Facebook users click on your Facebook ad.

When you can track whether people do things like view a certain web page, add an item to their cart, buy a product or fill out a registration form, you’ll know which ads convert best.

For example, while two ads may be particularly successful at inspiring people to click through to your site, only one might drive them to purchase from you.

Armed with the knowledge that pixels provide, you can focus your budget and the following scaling efforts on the ads that are actually helping you reach your business goals.
#1: Build Out Lookalike Audiences
It makes sense that Facebook users who are similar to your best customers are likely to be interested in your business.

If you’ve found success targeting ads towards a particular group of people, you can expand your advertising to reach more people who are similar. Facebook allows you to reach these related groups by building out lookalike audiences.

You can create lookalike audiences in Facebook’s Ads Manager or Power Editor.

Regardless of which of these option…

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