Originally at http://www.socialmediaexaminer.com/4-ways-to-save-time-with-social-media-marketing-tools/

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Do you spend too much time adding customer data to spreadsheets?

Looking for ways to automate some of your marketing tasks?

If you’re creating content for a target audience, automated tools can free up your time to engage as a human when and where it matters most.

In this article you’ll discover four ways to integrate automated tools into your social media marketing.

Listen to this article:

#1: Search for Prospects
You can use Twitter’s search engine to pull together a list of leads, but the process can be time-consuming. For example, suppose you’re looking for U.S. residents between the ages of 18 and 35 who are interested in Lincoln cars. Rather than do a Twitter search, let an automated tool like Audiense (formerly SocialBro) do the work for you.

Once the search is complete, you’ll need to check the results manually. If you added the word “Lincoln” to your search query, you want to follow leads who are interested in the car, not users quoting Abraham Lincoln in their profile.

In other cases, you’ll need to vet your leads. What are potential customers and audience members talking about in their tweets? Before you use automated tools to interact with users, you need to make sure that they’re the users you’re looking for.

If you’re looking for high-profile prospects, you can also use tools like BuzzSumo or Babbly to find profiles based on people’s interests, past shares, and bios. For example, use the Amplification tab in BuzzSumo to search for influencers by topic. You can sort by the type of influencers you’re looking for, such as bloggers, companies, or journalists.

The results show each influencer’s page authority, domain authority,…

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