Originally at http://www.socialmediaexaminer.com/4-ways-your-business-can-get-started-on-instagram/

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Are you wondering how to use Instagram for business?

Have you looked at how others are using it?

With the right tactics, Instagram can help you build awareness, boost engagement, and drive foot traffic to your business.

In this article you’ll discover four ways you can use Instagram to promote your products and services.

Listen to this article:

#1: Increase Web Traffic With an Instagram Contest
Instagram contests let you showcase your products, attract leads, and grow your followers all at the same time. Plus, contests are just plain fun.

Framebridge held an Instagram giveaway contest that offered a chance to win a floral painting by one of their spotlight artists. Framebridge used their contest to drive traffic back to the blog.

You can adopt this tactic for your own business by announcing your contest on Instagram and sending Instagram users to your online store’s blog for a chance to win.

If you want to run an Instagram contest for your business, you can simply offer a free product to celebrate a particular company milestone. If the milestone is Instagram-related, all the better! You’ll promote customer loyalty and gain free publicity when fans tag their friends.
#2: Inform Your Story With Video
Video can complement the photos in your Instagram account by telling stories through moving animation. According to a Vidyard report, 71% of marketers say video conversion rates outperform other types of marketing content.

Instagram lets you record videos that are between 3 and 15 seconds long, which is more than enough time to grab the attention of your prospects and customers. Plus, adding a few videos to your Instagr…

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