In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Take inspiration from these five companies that have gone beyond content and company pages to craft unique experiences for their customers.
1. Connect with KFC’s Founder
KFC’s founder Colonel Harland Sanders may have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. Developed as the company introduced his new redesign, the Colonel’s LinkedIn summary tells his story in a humorous way—he admits to doing “a whole mess of jobs poorly” up until age 65, when he “finally found the thing I could do better than anyone in the world: cook fried chicken.” The profile includes descriptions of all the jobs the Colonel has held in his impressive 115+ year career, including “Goat-milker,” “Student of the Law,” and “Band Leader.”
What’s unique about this effort is that it’s hard to find any notable brand personalities or mascots on the platform. KFC’s founder is a core part of the company’s brand persona and marketing efforts, and LinkedIn offers a unique opportunity to connect with fans of the brand and tell t…
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