Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/3UjiksHtkAs/5-keys-increasing-audience-engagement-your-social-marketing-campaigns

Developing a rock solid social media plan is now an essential part of any marketing campaign. But in order for your campaign to offer actual benefits to your business, you need to move beyond vanity metrics like likes, follows and shares – you need to generate real interaction with your customers if you want the time and money you spend on social to be worthwhile.

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