It’s coming. It’s so close you can smell the Christmas turkey. But there’s still time to squeeze a little extra from your email marketing and boost engagement with your subscribers. Here are five last-minute campaign ideas that are a doddle to compile.
Christmas postage deadlines
Got an online shop? Spare a thought for the people on your email list who aren’t superhuman. You know, the ones who didn’t have their Christmas shopping finished by 5th December. A good chunk of your customers will leave their Christmas shopping until the last minute. Do them a favour and send out an email highlighting your last order dates. It’s a simple idea that’s incredibly useful. And your readers will love you for it.
For bonus points include the name of the courier or delivery handler you use — and state whether or not your customer will need to be available to sign for their package. One simple email is all it takes. After that you should strongly consider including your final delivery dates at the bottom of every subsequent pre-Christmas email.
An irresistible offer
There’s an awful lot of money sloshing around at this time of year. But once the gifts have all been bought — many consumers tighten the purse strings. Thing is, they don’t know about the irresistible offer you’re about to dish up. That might be a one-day-only flash sale with 50% off all products, or a luxury hamper with every order over a certain value. Be creative. The aim is to make your offer so compelling that your prospects can’t resist taking action.
Quick word of caution? Don’t bombard your reader or go for the hard sell. Email marketing is an incred…
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