The wealth of marketing knowledge available spread all over social media and our digital world can be overwhelming. Add that to the fact that influencer marketing is constantly evolving, and marketers have a really stressful job on our hands.
The fact that I may overlook an important post or research report sometimes keeps me awake at night. Wanting to make sure I know everything I’m expected to know about influencer marketing keeps me scrolling through my Twitter feed and asking brands and agencies of all shapes and sizes questions (probably too many questions).
To ease my mind about staying up-to-date on influencer marketing news, there are a few very simple habits I’ve formed. Here are my five favorite ways to stay updated and educated in the world of influencer marketing.
1. Set Up a Google Alert
Check in on your Google Alerts. These alerts allow me to make sure I get a daily feed of new posts. I have eight alerts set up, and they all pertain to influencer marketing and companies in this space.
I highly recommend making sure that one of your alerts is “influencer marketing.” The alerts I get for this topic are always great pieces and keep me up-to-date in real time.
2. Host an Event
For GroupHigh, I run a bi-yearly influencer marketing virtual conference. The Outreach Marketing Virtual Summit is by fa…
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