Originally at http://feeds.feedblitz.com/~/131671791/0/convinceandconvert~Smart-Marketing-Strategies-for-Niche-Businesses/

5 Smart Marketing Strategies for Niche Businesses

Image via BigStockPhoto.com

What do bacon vodka, wilted flowers, and hand underpants (yes, there’s such a thing) have in common?

These are examples of niche enterprises that cater to very specific audiences. As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. But promoting niche businesses can actually be more fun and rewarding than well-known ventures.

Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. (highlight to tweet) Don’t just stick to regular social media tactics or blogging. When it comes to niche products and services, you will need customized marketing strategies.

1. User-Generated Content

Whether your client sells surfboards or custom crystal jewelry, they could definitely take advantage of user-generated content to showcase merchandise without looking promotional. Great examples include Instagram photos or Vine videos.

User-generated content is one of the best marketing tricks to use because it works two ways: It’s like free advertising for a company, and it’s a chance for the business to create a connection with people who already love their products. And what’s better than new customers? Repeat customers.

BaubleBar, an online jewelry store, is a master at this technique as they feature Instagram pictures of people wearing their merchandise. All you need to do is use their special hashtag #BaubleBar when you post your selfie, and you could be featured on the company’s awesome account.

<img style='mar…

For Your Full SEO Site Report visit http://nationwideseo.com.au/site-report/