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5 Tips to Ensure Your Visual Content Is Seen

Image via BigStockPhoto.com

Is seeing really believing? A new study by Michigan State University seems to think so:

“The part of the brain responsible for seeing is more powerful than previously believed. In fact, the visual cortex can essentially make decisions just like the brain’s traditional ‘higher level’ areas.” (highlight to tweet)

In the last few weeks, you had to be living under a rock not to see visual reports from two of the largest tradeshows in the world: The Consumer Electronics Show (CES) in Las Vegas, and the North American International Auto Show (NAIAS) in Detroit. Hundreds of thousands of people, including endless marketing and communications professionals, flocked to these shows to see what is hot and what is not in their respective industries.

But what about the millions more around the planet that could not make it to Vegas or Detroit? And how did attendees share what they saw? Via photos and videos, mostly on the internet and across social media.

Countless images were shared during NAIAS, and those that were shared from visual social media sharing sites (Instagram, YouTube, Vine, etc.) came out on top, in terms of popularity (volume):

Screen Shot 2016-01-22 at 1.04.29 PM

How can marketers ensure their content places first on sites like these? Below are five tips to ensure your visual content is seen.

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