The browsing experience is a two-way street. Today, nobody wants to be spoon fed information. Instead, they expect a chance to take part in the conversation, either by voicing an opinion or by participating directly in the action. In part, this trend has a lot to do with advancement of the millennial customer as they become increasingly dominant players as both business leaders and consumers.
Millennials are hardly a passive generation. In fact, according to Search Engine Journal, Gen Y is eager to participate in a brand’s marketing. That’s why marketers have reported a conversion rate of 70% when interactive elements are included, in contrast to just 36% when it is absent.
By employing interactive elements, you win in more than one way. After all, the relationship between interaction and increased user retention cannot be ignored. Logically speaking, if you give your users an activity or opportunity to contribute, they appreciate both the entertainment and the fact that your brand sees value in their opinions and everyday needs.
Now that the importance of interaction is clear, here are some hacks to help you make it happen.
User Generated Content
User generated content is one of the most exciting things to hit content marketing since its inception. Because content marketers always have to be on top of the latest and greatest ways to deliver fresh content, stories, and insights, the job can be tiring to say the least. But thankfully, the process is new and exciting for your user base.
That’s why UGC is such a hit. UGC gives your users the rewarding opportunity to participate in your creative marketing campaig…
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