Originally at http://www.socialmediaexaminer.com/5-ways-to-improve-your-social-media-results/

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Is your social media audience losing interest?

Do you want to tap into your followers’ emotions?

Using psychology to connect with your target audience is a powerful way to engage and motivate them to take action.

In this article you’ll discover five psychology principles you can use to improve your social media marketing results.

Listen to this article:

#1: People Prefer Stories to Stats
In Made to Stick: Why Some Ideas Survive and Others Die, authors Chip and Dan Heath share research that reveals we’re more likely to donate when we hear the story of an individual in need rather than data about an entire impoverished area.

Even though a region’s suffering has a larger impact than that of an individual, the individual’s story is appealing because we have an emotional response when hearing the experiences of others, not statistics and abstract information.

To apply this principle to your social media marketing, tell a story to reach your audience emotionally.

Guinness does this well through their marketing campaigns. Rather than spout information or simply show a scene, this ad takes the viewer through a complicated situation that gradually unfolds to reveal the outcome.

httpv://www.youtube.com/watch?v=rx0MRawkrj4

Ads like this one follow the “show, don’t tell” principle. They lead audience members through a story they need to interpret for themselves based on the actions of the characters.

Your social media content can impress your audience and be more memorable if you share a personal experience; whether it’s your own or someone else’s. By creating a journey with a resolution, you can make an emotional impa…

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