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5 Ways to Woo Last-Minute Mother’s Day Shoppers

Mother’s Day is almost here. With less than one week until the annual day of motherly celebrations, last-minute shoppers are wracking their brains to find the perfect gifts for Mom.

Believe it or not, this is an opportune time to kick promotions up a notch. 84 percent of people celebrate Mother’s Day, yet a whopping 48 percent of people don’t shop for mom until the last week or few days leading up to the holiday. (highlight to tweet)


Courtesy of: The Shelf

 

Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush. Spending has reached an all-time high at $21.2B in the United States, meaning there are plenty of gift-givers whose attention you can catch in their quest to find the perfect gifts for that special woman in their lives.


Courtesy of: The Shelf

 

Digital shoppers spend 38 percent more than the average shopper on Mother’s Day gifts, rolling in at $225.87 on average per shopper.

<img title="The Mother of All Mother's Day Infographics" src=…

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