Originally at https://searchenginewatch.com/2016/02/08/50-most-insightful-takeaways-from-connectsew-2016/

We’re back from Miami now, filled to the brim with ideas, enthusiasm and inspiration.

Connect was the first of our brand new search marketing events, focusing on the user and their journey.

During the two-day event, our attendees got to enjoy three excellent and deeply fascinating keynotes, as well as 30 other sessions across two tracks, concentrating on both organic and paid search, and together they featured more than 40 speakers, all picked for their ability to educate and entertain in equal measure.

There was also a variety of networking events, round-tables, beach parties and pool parties that helped our delegates get closer to the experts.

Without wishing to blow our own trumpet, it was a triumph. But for those of you who missed out on the fun, I’ve collected together all the most insightful quotes right here…

Daniel Loebl on customer-centricity:

Daniel Loebl, our opening keynote: “you cannot decide if you’re customer-centric on your own. Your customers will tell you” #connectsew

— Search Engine Watch (@sewatch) February 4, 2016

Key to customer-centric marketing is “deep customer empathy” – need to look at the persona beyond the data #ConnectSEW #marketing

— Marc Engelsman (@marc_engelsman) February 4, 2016

A persona is a description of your customers. A mindmap is who you want to be your next customer #ConnectSEW

— Gerald Murphy (@GeraldSearch) February 4, 2016

Great quote from Daniel Loebl “Don’t ever use surveys. Surveys are used to reassure on a decision already made” #connectsew #customercentric

— Chris Bishop (@cpbishop) February 4, 2016

Stephanie Wallace, Nebo, on integrating SEO with PPC:

Struggling with integrating PPC & SEO strategy? Tip 1: Use PPC ad copy A/B testing to inform site content messaging #ConnectSEW


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