Love it or loathe it, Valentine’s Day is coming.
You can almost smell the Chanel. That means it’s time for your small business to think of ways to piggyback on the occasion.
You already have a direct route into your target audience’s world — the email inbox. Your mission is to figure out how you can help your subscribers create a suitably earth-shattering Valentine’s Day for their objet d’amour. No pressure.
Here are six ideas.
Send a voucher
Roses are red, violets are blue. And if you’re a florist or flower shop, it’s good news for you.
Of course it’s not just florists getting ready to hear the cash register ring at this time of year. If you sell anything that can be given as a Valentine’s gift — perfume, chocolates, jewellery — it’s time to amp up your marketing strategy.
You can extend your bumper sales period with discount vouchers for your subscribers in the week or so before Valentine’s Day. Or you could run a post-Valentine’s campaign for single customers in need of a pick-me-up. Either way, discount vouchers are a fast, easy and effective way to use email marketing. Bloomin’ marvellous.
Provide the backdrop for the perfect date
A candlelit dinner is just the ticket for many doe-eyed duos. Or how about a helicopter ride at sunset? Or perhaps an evening wine tasting event? If your business provides a service that could set the scene for Valentine’s couples, you need to make sure people know about it. And that’s where email marketing comes in.
Design an email with details of your promotion. That could be a Valentine’s themed menu. Free champagne at your restaurant. Money off helicopter rides. You name it.
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