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6 Mistakes to Avoid With Your Employee Advocacy Program

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In many modern organizations, the right hand doesn’t always know what the left hand is doing.

Marketing is… crafting messages?

Sales… is building relationships?

HR is… handling benefits?

With each department so fervently focused on its own objectives, we often have a rather limited view of what our coworkers are actually tasked with. As a result, the whole doesn’t always end up being greater than the sum of its parts.

But it’s not necessarily a lack of desire on our colleagues’ part. In fact, most people want to be engaged with their work in a more meaningful way. Unfortunately, only 31.5% of US employees say they feel connected with their company’s mission.

An employee advocacy program can help. By curating content through a central platform and inviting your colleagues to share interesting and relevant information across their social networks, you can help connect the dots within your organization. Such efforts will not only amplify your brand’s reach and engagement, but they will also impact individuals in a measurable way. In fact, according to the Gallup Organization, engaged employees are 22% more productive while also being more punctual, more present, and more likely to stick around with their company.

In spite of this promising data, many brands aren’t set up for success. They either aren’t thinking through social media as a critical factor for their business, or, if they do have a formal employee advocacy program in place, they are executing it in a way that just isn’t sustainable or as effective as it could be.

With that in mind, …

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