Originally at http://www.socialmediaexaminer.com/6-tips-for-writing-headlines-that-drive-traffic/

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Are your headlines performing as well as you’d like?

Do you want to write more effective headlines?

Using a few simple techniques, you can craft headlines that capture attention and convince people to click through to your content.

In this article you’ll discover six tips for writing effective headlines that drive traffic.

Listen to this article:

#1: Begin With Numbers
Headlines containing numbers typically perform better than other types of headlines. A list-type post promises to be quick and easy to read, and that’s important in today’s busy world.

You can use a low number to illustrate how concise your article is, or a high number to illustrate how comprehensive it is. But don’t use too high a number or you’ll lose the benefit of the content appearing easy to consume.

Odd numbers generally perform better than even numbers, as they appear less conveniently packaged than even numbers, and the number seven works well in headlines.

Make sure you use a numeral rather than spell out the number. Numerals stand out better in headlines and take up less space.
#2: Highlight Value
Why should people read your post? What’s in it for them? The benefit should be clear, simple and direct in the headline.

How-to headlines always work well, in part because they’re so clear. The reader can see instantly the benefit to be gained by reading the article.

Your headline should promise something. And the more specific you can make that promise, the better.

It’s an added bonus if you can incorporate drama, excitement or humor in the headline, but don’t lose credibility. People distrust outrageous or unlikely claims, so make sure your …

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