You’ve been creating consistent blog posts for a while, but you aren’t getting as much traffic as you’d like. It’s time to get to the root of the problem.
Google Analytics may tell you that even though you’re bringing in new readers, they don’t visit your site a second time. While you may be producing blog posts regularly, incorporating SEO-friendly keywords, and paying for advertisements, your work won’t pay off until you attract regular readers that actually convert or make purchases.
According to research from Chartbeat, 55 percent of people spend fewer than 15 seconds on a web page. This is very little time to grab visitors’ attention and ensure that they return.
If you want to guarantee that your potential leads are going to click and browse around your site more than once, put these optimization tips into action.
1. Construct an Attractive, Clean Design for Desktop and Mobile
Your website design is the first thing visitors notice when they click onto your page. This means that it needs to look clean, inviting, and easy to navigate for people utilizing mobile and desktop devices. Avoid too many buttons and social icons, and do away with Flash, pop-ups, hover menus, and large images that may take a while to load on a mobile screen.
Instead of using bold colors, go for a natural palette on your website that will differentiate your various pages from one another. Your typography should be simple and uniform, and it should work with a number of browsers. Don’t let videos auto-play, since that eats up data for mobile users and distracts desktop visitors.
For some guidance, check out the website for V…
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