Originally at http://www.socialmediaexaminer.com/6-youtube-tips-to-improve-your-search-rank/

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Are your YouTube views falling?

Do you need to rank higher in YouTube search results?

Understanding how you can take advantage of YouTube’s algorithm will help your channel and videos be seen by more people.

In this article you’ll discover how to make your video rank higher in YouTube search results.

Listen to this article:

#1: Align Content Development With Viewer Searches
To get a leg up on your YouTube competition (which may be targeting irrelevant topics or subjects), find the exact words and phrases people use to search for content like yours on YouTube.

You can use both free tools (like Keyword Tool and YouTube Trends) and paid tools (VideoCents and vidIQ, for example), to get insights into what people are searching for on YouTube.

The paid tools give a bit more data, but their true value comes from providing a sense of how hard it is to rank for specific terms. Here’s an example of some inline keyword insights on the word ‘vine’ from VidIQ.

You’re looking to find the sweet spot, where a keyword is getting a good number of searches but isn’t overly competitive. What constitutes a good number of searches will vary by industry or market.

After you’ve identified the best keywords, you can use them when creating and publishing your content.

Create Videos People Search For

Hank Green’s SciShow searched for the most asked questions about science and created an entire series of videos to answer them. This tactic earned the channel millions of views across the series.

Optimize Your Video for How Viewers Search

For all its power, YouTube still finds it difficult to read video content, so you need to tell the…

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