Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/ERDD1rin3Us/7-tips-increase-conversions-keeping-your-digital-and-social-media-promises

Is your marketing making promises that you can’t keep? As we strive to stand out in the ever increasing noise of the online world, sometimes, marketers are falling victim to over-promising as a means to stand out. But breaking a promise can do a lot more harm than good. In a new podcast, Pam Moore looks at how you can avoid falling into this trap.

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