Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project.
According to a survey by ScanLife, 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign?
If you’re already on board with SMS marketing, here are some tips and suggestions on how to maximize your success.
1. Create an SMS Marketing Team
Large SMS marketing campaigns aren’t DIY. You’ll need a variety of skilled professionals in order to get the most out of your marketing strategy. One or a few people may fill several of these roles, but you’ll need: an SMS marketing program expert, a retail expert, coordinators for on-location signage, digital creative designers, social media experts, a promotions specialist, an ROI and discount budget analyst, and more.
These areas need to be coordinated, and since the timeline for SMS is getting more and more immediate, the marketing team needs to work very closely and communicate frequently about plans, strategies and execution. The more complete your SMS team, the greater the benefits you’ll reap from effective marketing strategies. (highlight to tweet)
2. Know Thy Customer
Use a CRM (Customer Relationship Management) app to measure the success of your messages. For more info on the best CRMs available, check out this ultimate guide.
Analyze purchase history and location-based demographics, so you can send the right messages to the right c…
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