Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/SMtGEMsiT3I/8-step-road-map-to-a-world-class-social-media-governance-program-241752

Today, the average enterprise manages more than 300 social media accounts and over a half-million social media posts by users on branded pages – but not all of this activity is positive. There has been a subsequent 7x increase in spam messages. The number of unauthorized social media accounts has…

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